The MSP Growth OS was founded in 2024 when Dave Sagraves and Robert Gillette saw an opportunity to share a revenue-generation system that has helped MSPs double or triple their New Client revenue with an organic, predictable, and repeatable Sales Engine.

The MSP Dojo, a peer-practice community where MSP owners and sales professionals practice on each other instead of their prospects, was founded years earlier by Robert Gillette. The Dojo was designed with the sole purpose of shining a spotlight on bad sales people, process, and techniques. The Dojo was never intended to fix these problems, only expose them.

"Most MSPs fail to grow because signing a new client depends on the input and influence of the MSP owner," says Robert Gillette. "The MSP Growth OS shows owners what to do, and the Dojo makes sure their teams can actually do it under pressure. Bringing the two together closes the last mile between strategy and skill.”

Aligning the Dojo and the Growth OS under one roof will allow us to tightly coordinate everything we teach with the practice required to implement it at the Sales Professional, Sales Leader, and Ownership levels.